Web site movement

We have a few ideas brewing for our web presence. Here are a few sketches for the feel of the site...

Site Layout 1.Both these files have the same layout. Here are the ideas behind this home page layout.
Logo Top LeftA set of skis and the name and size - I see this randomly selecting and display the skis from an ever growing list - link to ski detail pageMiddle text - this middle column can be dedicated to intro copy - call to action with link or site navigationRight side - Featured movie goes here and the site has a movie archive. Grace skis in actionThere are three boxes on the bottom that will each be dedicated to a Call to Action. Something that you want people to do - buy swag, register for an event, see a new ski design, join facebook, new blog post, whatever - these can be changed easily
I see the site navigation being either along the top of the site or in the same area as the Middle Text.
Here is the first set of branding ideas for the site.
grace_homepage.jpg - nothing really more than adapting your current blog branding to the new site layout
grace_homepage2.jpg - The background of the site in one of our photos of our local area. each photo has its own caption, a la the Patagonia catalog. Really go personal and local with the content and the site. Each time you come to the site, there is a new backgroud image. Keeping it fresh. Same basic gig with all images - blue sky, white snow, shining sun, pillowy trees, wind off the mtns, etc. - All images will work with the brand and will span the site, no matter how wide a monitor. This site brand is largely photographs, with the boxes of content on top, sized and placed as necessary. The left side will always have the logo and a set of skis.

Life

We just returned a phone call to a Jake Wade. We met Jake skiing in his sled at A-Basin. We chatted about the need for adaptive specific skis. He was proactive enough to give us a call. He passed away yesterday. We are not sure of the details of his passing. When we make a adaptive specific ski we will call it the Wade in his honor..

RIP WADE, the ski world will miss you

Simple and Beautiful

DARK SIDE OF THE LENS from Astray Films on Vimeo.

Skiing is still alive and well

Taken May 5 2011


In Colorado we have it good. We have always loved skiing in May and beyond. Some years are better then others of course. Back in 95'-96' we had powder days in May. We have to ask why people LOVE to ski on 32" base in December but chose not ski in May. We know there is a lot of competition for ones time. Hitting a white ball on a manicured hybrid of Bluegrass, Kentucky Bluegrass, Featherbed Bent, and Northern California Sensemilia or pedaling around a reservoir. We get it. Time is short and one cant play golf in February or ride a bike in the comfort of longer days. This is a special year and we tempt you with the trifecta. Get up and ride your bike for an hour, then hit A-basin for some runs, drop back to 5280' for a quick nine before you BBQ the night away. That is why we live here!